Porn Stars' News and Info Tweets to Fans Threatened by Investor, Advertiser Concerns

Social media generally, and Twitter in particular, has been a boon to the porn industry. Porn stars have legions of followers, and Twitters interface enables them to stay connected to their fans while by providing news and information, and otherwise promoting their own material. It’s now a standard practice of porn marketing.

“Twitter is one of the few large social media platforms that doesn’t apply a lot of censorship rules to our images so by default it’s a network tool in the adult industry,” adult actress Mercedes Carrera tells the Daily Beast.

But Twitter is reportedly considering deleting accounts linked to pornographic material. This “purge” is apparently motivated by Twitter’s concern about being associated with porn. If it happens, it would have far-reaching effects throughout the porn industry.

Robert Peck, a financial  analyst who tracks Twitter for SunTrust Robinson, said in a research note to investors that Twitter could be preparing to purge up to 10 million of its users because they post too much porn, Business Insider reported. Peck’s concern is that basic searches on Twitter generate results filled with pornography, which often appear next to brand name advertising.

Though Twitter is free to users, it makes money by showing ads to that audience. Some advertisers are leery of being any associations with porn. Business Insider notes that Nielsen recently halted a Twitter ad campaign ads appeared next to adult content.

Peck believes technology can be developed to identify accounts posting graphic material; those accounts could then be deleted. But purging millions of users would introduce new problems for the social media service. As a publicly traded company, one of the measures by which investors evaluate Twitter is the number of users it can add. Purging millions of users would be catastrophic for those metrics.

There is a workaround for porn stars looking to keep their Twitter presence. Twitter says it doesn’t monitor content, but it will flag it. Based on Twitter’s rules, users who upload media that might be considered sensitive – including any nude images – should use the account setting “mark my media as containing sensitive content.”

Twitter is at a sensitive point in its history. As far as it’s come, it has not grown as quickly as investors had hoped it would. As a publicly traded company, it must pay attention to the investment community and the advertisers that generate the company’s revenue. But Twitter also must pay attention to the users that helped Twitter reach its current stature. Those users include the porn industry and its fans. Porn stars who Tweet can take the step of marking their content sensitive. That should be enough to avoid a Twitter purge and perhaps, that step will also be enough to satisfy the investment and advertisers who Twitter must also answer to. 

(Visited 92 times, 1 visits today)