What Will Become Of American Apparel’s Porn Aesthetic?

Dov Charney of American Apparel fame brilliantly read the zeitgeist in the new millennium and positioned the company in opposition: anti-fashion, anti-logo, anti-sweatshop, and anti-photoshop. Its ads featured young nonmodels – often unpaid American Apparel employees and sometimes porn stars like Sasha Gray and Faye Regan. Promoting “realness,” the models looked like they wore no makeup,…

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